In today’s bento…
🎙️ Why I wanted to make this podcast (and what I learned from 70 previous episodes)
🎬 What recording in Atlassian’s new studio was actually like
✨ The guests who showed up (and the moments that surprised me)
🛠️ Why hands-on craft matters more than ever right now
🎙️ Why this podcast exists
Truth is, I’ve wanted to do something like this for a while.
I’ve recorded about 70 podcast episodes across two previous shows—Product Squad and Product with Panash. But those were different formats, different contexts, different goals.
What I kept coming back to was this: I wanted a podcast where we could talk about the craft of product management in a way that’s actually hands-on. Not another show where product leaders share how they successfully achieved something—which, let’s be honest, often feels like self-promo for the guest and their company. Not more origin stories or career retrospectives.
I wanted something that shows PMs exactly how to do the work—the tools, the techniques, the practical decisions that happen every day.
Working as a Product Management Evangelist at Atlassian, I was in the prime spot to make this happen.
Let’s make something useful, I thought. Let’s make it hands-on.
🎬 What makes this different
Here’s the format we built: each episode is 40+ minutes, split into two parts.
Part one: A forward-looking conversation (about 20 minutes). We tackle questions from the PM community—the ones trending on Reddit, the ones people ask me after talks, the insights from Atlassian’s State of Product Report.
Part two: A practical deep dive (another 20 minutes). This is where we stop talking and start showing. Guests walk through a concrete use case—live demos, real tools, actual workflows.
I’d argue that’s what’s missing in most product content right now. We’re great at the big vision stuff, but most PMs are stuck at “Okay, but what do I actually do on Monday morning?”
That’s what we’re solving for.
🤖 Why I’m starting with AI
For this first season, we’re focusing on AI.
Not because Product in Practice is an AI podcast—it’s a craft podcast. But right now, AI is top of mind for leaders, and PMs need help raising their fluency and adapting to this fast-changing environment.
Every week, I see PMs struggling with the same tension.
On one hand, the pace of change has never been faster. Tools that didn’t exist six months ago are now essential to how teams work. Skills that used to take years to develop can be augmented or automated.
On the other hand, most PMs are drowning in noise. Every vendor claims their tool will revolutionise your workflow. Every article promises the “future of product management.” Every LinkedIn post has someone either declaring AI will replace us all or insisting nothing’s really changed.
What’s missing is the middle ground. The practical perspective. The honest conversation about what works, what doesn’t, and what you should actually pay attention to.
✨ The guests who showed up
I reached out to some of the smartest people I know in product. People who aren’t just talking about the latest trends—they’re using new tools, building with them, figuring out what actually works.
Ravi Mehta (EIR at Reforge), Aakash Gupta (Product Growth), Kene Anoliefo (Heard), Laura Burkhauser (Descript), Crystal Widjaja (OpenAI Advisor), Elena Verna (Lovable).
And they all said yes.
We spent three days in August at Atlassian’s brand-new content studio in San Francisco. Cameras, microphones, proper lighting—the works. Each conversation went deeper than I expected. Each demo revealed something I hadn’t considered.
What surprised me most? How quickly we moved from theory to practice. These weren’t polished presentations. They were working sessions. Real workflows. Honest reflections on what’s working and what’s still messy.
The first three episodes are already live on YouTube and Spotify, and I’m genuinely excited for you to watch them.
🙌🏽 What I Learned
Recording these episodes reminded me why I love this work.
Yes, everything is changing fast. Yes, the pace is overwhelming. Yes, there’s more hype than substance in most places.
But when you sit down with smart people and actually work through the problems—when you stop talking about frameworks and start showing real workflows—everything gets clearer.
We’re all figuring out how to navigate this moment in product management. None of us have all the answers. But we can figure it out together—sharing what works, calling out what doesn’t, and making it practical enough that you can actually use it in your work.
That’s what Product in Practice is about.
Go watch the first episodes. Let me know what you think. Tell me what questions you still have. Share it with someone who needs practical guidance instead of more hype.
And if you know someone who’d be a perfect guest for future episodes, let me know. We’re always looking for voices that can bridge the gap between what’s possible and what’s practical.
Peace out! ✌🏽
Congrats Axel, c'est huge !! Hâte d'écouter tout ça et 100% alignée avec le diagnostic que tu décris sur la tension que vivent les PM, c'est exactement le genre de contenu dont on a besoin. Pragmatique, actionnable et utile :)